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Last edited anonymously
August 20, 2008 | History
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Robert D. Buzzell

1933 -

31 works Add another?

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  • Cover of: Product profitability measurement and merchandising decisions: a pilot study in retail food stores

    First published in 1965 3 editions in 1 language
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  • Cover of: Marketing in an electronic age

    First published in 1985 2 editions in 1 language — 1 previewable
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  • Cover of: Marketing

    First published in 1972 2 editions in 1 language
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  • Cover of: PIMS research bibliography: a listing of articles, books and other publications based on the PIMS data base

    First published in 1987 1 edition in 1 language
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  • Cover of: Is vertical integration a profitable strategy?

    First published in 1982 1 edition in 1 language
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  • Cover of: Global marketing management: cases and readings

    First published in 1995 1 edition in 1 language
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  • Cover of: Marketing: a contemporary analysis

    First published in 1972 1 edition in 1 language — 1 previewable
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  • Cover of: Marketing research and information systems: text and cases

    First published in 1969 1 edition in 1 language
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  • Cover of: Global marketing management: cases and readings

    First published in 1992 1 edition in 1 language — 1 previewable
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  • Cover of: Product profitiability measurement and merchandising decisions: a pilot study in retail food stores

    First published in 1965 1 edition
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  • Cover of: Operating results of food chains in 1961

    First published in 1962 1 edition in 1 language
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  • Cover of: I/M Multinatnl Mrktng

    First published in 1988 1 edition in 1 language
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  • Cover of: Market share, profitability and business strategy

    First published in 1974 1 edition in 1 language
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  • Cover of: Marketing costs in consumer goods industries

    First published in 1976 1 edition in 1 language
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  • Cover of: Are there "natural" market structures?

    First published in 1979 1 edition in 1 language
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  • Cover of: Multinational marketing management: cases and readings

    First published in 1988 1 edition in 1 language — 1 previewable
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  • Cover of: Automobile advertising expenditures and sales during the 1970 GM strike

    First published in 1971 1 edition in 1 language
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  • Cover of: A basic bibliography on mathematical methods in marketing.

    First published in 1962 1 edition in 1 language
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  • Cover of: Channel partnerships: a new approach to streamlining distribution

    First published in 1994 1 edition in 1 language
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  • Cover of: How can research contribute to improved "marketing" in non-business organizations?

    First published in 1970 1 edition in 1 language
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Subjects
Marketing, Management, Marketing research, Costs, Business planning, Case studies, Export marketing, Advertising, Bibliography, Management information systems, Mathematical models, Product management, Profit, 658.8/48, Addresses, essays, lectures, Automobile industry and trade, Chain stores, Cost of operation, Decision making, Electronic marketing, Entreprise performante, Export marketing--management, Export marketing--management--case studies, Food industry and trade, General Motors Corporation
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United States

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ID Numbers

  • OLID: OL1069159A

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History

Download catalog record: RDF / JSON
August 20, 2008 Edited by an anonymous user fix author name
April 1, 2008 Created by an anonymous user initial import