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Last edited by RenameBot
September 9, 2008 | History
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Frederik D. Wiersema

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  • Cover of: Customer intimacy: pick your partners, shape your culture, win together

    First published in 1998 1 edition in 1 language — 1 previewable
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  • Cover of: Linking marketing and corporate planning: issues in strategic marketing

    First published in 1981 1 edition in 1 language
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  • Cover of: Strategic marketing and the product life cycle

    First published in 1982 1 edition in 1 language
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  • Cover of: Customer service: extraordinary results at Southwest Airlines, Charles Schwab, Lands' End, American Express, Staples, and USAA

    First published in 1998 1 edition in 1 language
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  • Cover of: Innovation: breakthrough ideas at 3M, DuPont, GE, Pfizer, and Rubbermaid

    First published in 1997 1 edition in 1 language
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  • Cover of: The new market leaders: who's winning and how in the battle for customers

    First published in 2001 1 edition — 1 previewable
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Subjects
Case studies, Customer relations, Customer services, Management, Marketing, Attitudes, Bedrijfscultuur, Consumers, Consumers' preferences, Klantgerichtheid, Longitudinal studies, Manufactures, Manufacturing industries, New products, Planning, Product life cycle, Technological innovations
Places
United States

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ID Numbers

  • OLID: OL1329142A

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History

Download catalog record: RDF / JSON
September 9, 2008 Edited by RenameBot fix author name
April 1, 2008 Created by an anonymous user initial import