An edition of Selling the Invisible
(1999)
Selling the Invisible a Field Guide to Modern Marketing
by Harry Beckwith
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Publish Date
June 1999
Publisher
Oxmoor House
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Selling the Invisible a Field Guide to Modern Marketing
June 1999, Oxmoor House
Hardcover
0446912611 9780446912617
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Book Details
First Sentence
"In a free-association test, most people-including most people in business-will equate the word "marketing" with selling and advertising: pushing the goods."
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- Created April 30, 2008
- 4 revisions
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| November 19, 2022 | Edited by ImportBot | import existing book |
| April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
| April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
| April 30, 2008 | Created by an anonymous user | Imported from amazon.com record. |