An edition of Great print advertising (1993)

Great print advertising

creative approaches, strategies, and tactics

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Cover of: Great print advertising by Tony Antin
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Last edited by ImportBot
March 15, 2023 | History
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An edition of Great print advertising (1993)

Great print advertising

creative approaches, strategies, and tactics

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
J. Wiley, Wiley
Language
English
Pages
247

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Previews available in: English

Subjects
Advertising copy, Advertising layout and typography, Magazine Advertising, Advertising

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Edition Availability
Cover of: Great print advertising
Great print advertising: creative approaches, strategies, and tactics
1993, J. Wiley, Wiley
in English
Libraries near you: WorldCat

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Book Details

Published in

New York

Table of Contents

The unique opportunity to learn
How great print advertisements get that way
The A : an appealing propositional benefit
The B : quick, easy recognition of the propositional benefit
The C : the propositional benefit made fully clear
Layout : so elementary but so surprisingly misunderstood
The laid-on benefit : when the propositional benefit needs help
How to write headlines
How to condense
Typography : the voice of print
The creative flow chart and the two approaches to greatness
25 creative tactics for great print advertisements starting with routine propositions
Sampling of great print advertisements and what made them great
CODA : how to always get at least 90% of the way to greatness ... and more often all the way
Appendix: CHECKLIST for the A, B & C of effective print advertising with SCORING SYSTEM for approaches, strategies and tactics to reach greatness.

Edition Notes

Includes index.

Classifications

Dewey Decimal Class
659.13/2
Library of Congress
HF5825 .A58 1993, HF5825.A58 1993

The Physical Object

Pagination
vi, 247 p. :
Number of pages
247

ID Numbers

Open Library
OL1724172M
Internet Archive
greatprintadvert00anti
ISBN 10
0471557137
LCCN
92027820
Library Thing
2086784
Goodreads
1993040

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 15, 2023 Edited by ImportBot import existing book
October 17, 2022 Edited by ImportBot import existing book
November 15, 2020 Edited by MARC Bot import existing book
August 12, 2011 Edited by ImportBot add ia_box_id to scanned books
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record.