An edition of Market driven strategy (1990)

Market driven strategy

processes for creating value

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Cover of: Market driven strategy by George S. Day
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Last edited by ImportBot
August 12, 2011 | History
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An edition of Market driven strategy (1990)

Market driven strategy

processes for creating value

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

"Contending that the rate of change in the market has clearly outstripped the speed at which a conventionally managed company can respond, Day makes a compelling case for first creating superior customer value, without which there can be no shareholder value.

He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level - "in the trenches" - based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric."--BOOK JACKET.

Publish Date
Publisher
Free Press, Collier Macmillan
Language
English
Pages
405

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Previews available in: English

Subjects
Management, Marketing, Strategic planning, Administración de mercadeo, Planificación estratégica, Marketing, management, Business and economics

Showing 3 featured editions. View all 3 editions?

Edition Availability
Cover of: Market Driven Strategy
Market Driven Strategy: Processes for Creating Value
November 10, 1999, Free Press
Hardcover in English
Libraries near you: WorldCat
Cover of: Market driven strategy
Market driven strategy: processes for creating value
1990, Free Press, Collier Macmillan
in English
Libraries near you: WorldCat
Cover of: Market driven strategy
Market driven strategy: processes for creating value
1990, The Free Press
in English
Libraries near you: WorldCat

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Book Details

Published in

New York, London

Edition Notes

Includes bibliographical references (p. 377-394) and index.

Classifications

Dewey Decimal Class
658.8/02
Library of Congress
HF5415.13 .D368 1990

The Physical Object

Pagination
ix, 405 p. :
Number of pages
405

ID Numbers

Open Library
OL2226513M
Internet Archive
marketdrivenstra00dayg
ISBN 10
0029072115
LCCN
89071473
Library Thing
282909
Goodreads
3035204

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 12, 2011 Edited by ImportBot add ia_box_id to scanned books
April 3, 2011 Edited by ImportBot Found a matching record from Internet Archive .
July 31, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record.