An edition of Retail management
Retail management
a strategic approach
11th ed.
by Barry Berman
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Retail trade -- ManagementShowing 1 featured edition. View all 0 editions?
| Edition | Availability |
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1
Retail management: a strategic approach
2009, Pearson Prentice Hall
in English
- 11th ed.
0136087582 9780136087588
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Book Details
Published in
Upper Saddle River, N.J
Table of Contents
An introduction to retailing
Building and sustaining relationships in retailing
Strategic planning in retailing
Retail institutions by ownership
Retail institutions by store-based strategy mix
Web, nonstore-based, and other forms of nontraditional retailing
Identifying and understanding consumers
Information gathering and processing in retailing
Trading-area analysis
Site selection
Retail organization and human resource management
Operations management : financial dimensions
Operations management : operational dimensions
Developing merchandise plans
Implementing merchandise plans
Financial merchandise management
Pricing in retailing
Establishing and maintaining a retail image
Promotional strategy
Integrating and controlling the retail strategy.
Edition Notes
Includes index.
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History
- Created August 21, 2020
- 12 revisions
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