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Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. It gives an in-depth view of the entire textile/apparel/retail soft goods chain. It also offers a comprehensive study of retail and economic fundamentals and strategies for retail success. Fashion Marketing & Merchandising has hundreds of color photographs and other illustrations to add interest and a deeper understanding of its content. It contains an extensive glossary that defines fashion, apparel, and related business terms used by industry professionals. - Introduction.
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Subjects
Fashion merchandising, Vocational guidanceShowing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Fashion Marketing and Merchandising
2018, Goodheart-Willcox Publisher
in English
1635631491 9781635631494
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2
Fashion Marketing & Merchandising
2014, Goodheart-Willcox Co.
Hardcover
in English
- 4th ed.
1619604922 9781619604926
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- Created January 7, 2014
- 10 revisions
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December 20, 2023 | Edited by ImportBot | import existing book |
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January 7, 2014 | Created by Bryan Tyson | Added new book. |