Marketing management
analysis, planning, and control
by Philip Kotler
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Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.
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Subjects
Marketing, Management, Marketing management, Gestion, Marketingmanagement, Marketingmix, open_syllabus_project, Qi ye guan li, Shi chang ying xiao, Marketing, management, Case studies, Manuel, Stratégie de marketing, Étude de marché, Gestion du marketing, Theorie, Commerce, Public RelationsPlaces
CanadaShowing 10 featured editions. View all 66 editions?
| Edition | Availability |
|---|---|
01
Marketing management
2001, Prentice Hall Canada
in English
- Canadian 10th ed.
0130144290 9780130144294
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02
Marketing Management: Millennium Edition (10th Edition)
July 19, 1999, Prentice Hall
Hardcover
in English
- 10 edition
0130122173 9780130122179
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03
Marketing management: analysis, planning, implementation, and control
1998, Prentice Hall Canada
in English
- Canadian 9th ed.
0136034322 9780136034322
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04
Marketing management: analysis, planning, implementation, and control
1994, Prentice Hall
in English
- 8th ed.
0137228511 9780137228515
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05
Marketing-Management: Analyse, Planung, Umsetzung und Steuerung
1992, C.E. Poeschel
in German
- 7. Aufl.
3791005049 9783791005041
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06
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07
Marketing management: analysis, planning, implementation, and control
1988, Prentice Hall
in English
- 6th ed.
0135561507 9780135561508
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08
Marketing management: analysis, planning, and control
1984, Prentice-Hall
in English
- 5th ed.
0135579279 9780135579275
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09
Marketing management: analysis, planning, and control
1980, Prentice-Hall
in English
- 4th ed.
0135579759 9780135579756
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10
Marketing management: analysis, planning, and control
1975, Prentice-Hall
in English
- 3rd ed.
0135579597 9780135579596
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Book Details
Edition Notes
Includes bibliographical references and indexes.
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- Created April 1, 2008
- 14 revisions
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| September 17, 2024 | Edited by Jublina Bien | //covers.openlibrary.org/b/id/14817353-S.jpg |
| September 20, 2023 | Edited by Ruslana Binko | Add a description |
| March 25, 2023 | Edited by JU_ Charulatha | Update covers |
| March 8, 2023 | Edited by MARC Bot | import existing book |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |