"Quantifying and protecting the value of intellectual property are immense challenges for both corporations and courts. The use of survey evidence to help courts come to terms with what the public thinks, perceives, believes or intends to do has become more and more common as judges grapple with their limitations in judicial discretion as it relates to matters of public perception. Butterworths Survey Evidence and the Law Worldwide solves this challenge by providing a set of accepted standards that can be used to assess the quality and relevance of survey evidence."--pub. desc.