From the Intro to the book:

Here is a candid camera portrait
of an exasperating genius who
changed the world with the Ford
production line, and spent almost
as much energy trying to abolish the
cigarette. He was an. earnest food
faddist who tried to stop World War I
with a personal peace expedition. .
The world's largest automobile
manufacturer, he liked to take apart
other people's watches. He was
capable of the broadest vision and
the most extraordinary narrowmindedness.
Henry Ford himself emerges from
this book, a contradictory man,
simple but unpredictable, kind but
iron-hard.' capable of almost
unbelievable blunders, but always
the absolute master of his own
company.
William C. Richards, a Detroit
newspaperman, knew Ford and his
empire well. With a fine relish
for the unexpected, the humorous,
the outrageous, as well as the
important, he has done a superb piece
of reporting on the phenomenon of
THE LAST BILLIONAIRE