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How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy

by: A.W. Shaw Company; John W. Hartman Center for Sales, Advertising & Marketing History. NcD

Publication date: 1912

Topics: Advertising

Publisher: Chicago, New York [etc.] A.W. Shaw company

Collection: dulad; duke_libraries; unclibraries; americana

Contributor: Duke University Libraries

Language: English

128 p. 19 cm

Addeddate: 2009-01-15 14:55:03

Associated-names: A.W. Shaw Company; John W. Hartman Center for Sales, Advertising & Marketing History

Bookplateleaf: 0003

Call number: E 12mo #6374

Camera: Canon 5D

External-identifier: urn:oclc:record:1046530679

Foldoutcount: 0

Identifier: howtowriteadvert00awsh

Identifier-ark: ark:/13960/t25b0d88r

Lccn: 12027209

Ocr_converted: abbyy-to-hocr 1.1.37

Ocr_module_version: 0.0.21

Full catalog record: MARCXML

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Duke University Libraries, Advertising

Duke University Libraries

University of North Carolina at Chapel Hill

American Libraries

Uploaded by alicia-unc on January 15, 2009

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How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy

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How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy

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