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Why metaphors matter : Understanding the power of implicit comparison and its uses within the Marine Corps

by: Beyerchen, Alan, 1945-

Publication date: 1997

Topics: United States. Marine Corps, Metaphor, Communication in organizations, Communications, Military, Cognition

Publisher: Quantico, Va. : Marine Corps University

Collection: libraryofthemarinecorps; fedlink; americana

Contributor: Library of the Marine Corps

Language: English

Includes bibliographical references

Introduction : why focus on metaphors -- The role of metaphors in language. Metaphors in literature and rhetoric ; Metaphors in rhetorical practice -- The force of metaphor in cognition. From rhetoric to cognition ; Metaphor as a cognitive process ; Metaphors we live by -- Metaphors for marines. Doctrine: metaphor and meaning in teachings ; Innovation: conceptual and organizational change ; Culture: cross-cultural communications -- Leadership: metaphor, goals and values