@Book{OL450143M,
    title: {War and peace in the global village},
    author: {Marshall McLuhan},
    publisher: {HardWired},
    year: {1997},
    place: {San Francisco, CA},
}

@Work{OL871839W,
    title: {The mechanical bride},
    author: {Marshall McLuhan},
    first_publish_year: {1951}
}

@Author{OL76333A,
    name: {Marshall McLuhan},
    birth_date: {1911}
    , death_date: {1980}
}