MARC record from Internet Archive

LEADER: 02945cam 2200565 a 4500
001 ocm32548014
003 OCoLC
005 20100514145316.0
008 950503s1995 ctua b 001 0 eng
010 $a 95019467
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015 $aGB96-14915
019 $a34721896
020 $a1567200095 (alk. paper)
020 $a9781567200096 (alk. paper)
035 $a(OCoLC)32548014$z(OCoLC)34721896
043 $aa-ja---
050 00 $aHF5415.12.J3$bH47 1995
082 00 $a658.8/00952$220
084 $a85.40$2bcl
100 1 $aHerbig, Paul A.
245 10 $aMarketing Japanese style /$cPaul Herbig.
260 $aWestport, Conn. :$bQuorum Books,$c1995.
300 $ax, 295 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [275]-290 and index.
505 0 $aCh. 1. Japanese Marketing Practices -- Ch. 2. Japanese Market Research -- Ch. 3. Products -- Ch. 4. Advertising and Promotion -- Ch. 5. Sales Japanese Style -- Ch. 6. The Japanese Distribution System -- Ch. 7. Pricing -- Ch. 8. Customer Service and the After-Market -- Ch. 9. The Japanese Consumer -- Ch. 10. The Cultural Rationale for the Japanese Marketing Philosophy -- Ch. 11. The Japanese International Marketing Strategy -- Ch. 12. Keiretsu -- Ch. 13. Sogo Shosha -- Ch. 14. Negotiations Japanese Style -- Ch. 15. The Future of Japanese Marketing.
520 $aMarketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing - product, promotion, place, and price - are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.
650 0 $aMarketing$zJapan.
650 0 $aAdvertising$zJapan.
650 0 $aExport marketing$zJapan.
653 0 $aMarketing
653 0 $aJapan
650 17 $aMarketing.$2gtt
938 $aBaker and Taylor$bBTCP$n95019467
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948 $hNO HOLDINGS IN PMR - 282 OTHER HOLDINGS