MARC Record from Oregon Libraries

LEADER: 02614cam a2200349Ia 4500
001 25909917
003 OR
003 OCoLC
008 930201s1992 iluab bfr 001 0 eng d
020 $a1557382549 :$c$42.50
035 $a10656018
040 $aVPL$cVPL$dWAU$dPIT$dOrLoB-B
043 $aee-----
049 $aOREU$lbna
090 $aHF5415.12.E815$bE521 1992
090 $aHF5415.12.E815$bE521 1992
100 1 $aEnderlyn, Allyn.
245 10 $aCracking Eastern Europe :$beverything marketers must know to sell into the world's newest emerging markets /$cEnderlyn, Dziggel.
260 $aChicago :$bProbus,$cc1992.
300 $axxi, 385 p. :$bill., maps ;$c24 cm.
504 $aIncludes bibliographical references and index.
520 $aWith the tremendous business opportunities available in the Pacific Rim, it truly pays to become an "insider." Only with the most complete knowledge of these countries, their customs and business practices will you be given such profitable status. To seize these opportunities and more, authors Allyn Enderlyn and Oliver C. Dziggel have developed Cracking the Pacific Rim--a comprehensive resource for marketers of all products from every industry. Filled with information on approaching the markets, the investment climate, financing, the capital markets, licensing, patents, trademarks and all the details you'll need to carry out successful business ventures, this authoritative reference details every attractive opportunity available. Cracking the Pacific Rim outlines the common threads and unique features of: Japan, Hong Kong, Korea, the Philippines, Taiwan, Indonesia, Malaysia, Singapore and Thailand. Each country is profiled separately following a topical outline with in-depth coverage of market and socioeconomic demographics; policies to attract business; "hot" business opportunities; finance and politics; key business contacts and resources; and proper business interaction and etiquette. A map, brief history, geographical summary and key points are included for each country. Each chapter concludes with a listing of U.S. government and multilateral resources. And, finally, an exhaustive compendium of useful statistics is also provided.
650 0 $aMarketing$zEurope, Eastern$xHandbooks, manuals, etc.
651 0 $aEurope, Eastern$xCommerce.
650 0 $aMarketing$zEurope, Eastern$xDirectories.
651 0 $aEurope, Eastern$xCommerce$xDirectories.
700 1 $aDziggel, Oliver C.
907 $a.b16011016$bvge $c-
902 $a981108
998 $b1$c981001$dm$ea$f-$g0
999 $a19930201164502.0
945 $lvge $d120000001517$e1