| Record ID | marc_records_scriblio_net/part10.dat:44781530:688 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part10.dat:44781530:688?format=raw |
LEADER: 00688cam 2200205 4500
001 77154795
003 DLC
005 19730212000000.0
008 710902s1971 ilu b 00110 eng
010 $a 77154795
050 0 $aHF5415$b.L4844
082 $a658.8/2
100 10 $aLevy, Sidney J.,$d1921-
245 10 $aPromotional behavior$c[by] Sidney J. Levy.
260 0 $aGlenview, Ill.,$bScott, Foresman$c[1971]
300 $a100 p.$c23 cm.
500 $a"Modified and expanded version of the chapter on promotion in Managerial analysis in marketing, by Frederick D. Sturdivant, et al., published in 1970."
504 $aBibliography: p. 91-93.
650 0 $aMarketing.
650 0 $aSales promotion.