| Record ID | marc_records_scriblio_net/part20.dat:28116875:653 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part20.dat:28116875:653?format=raw |
LEADER: 00653pam 2200205 a 4500
001 88048032
003 DLC
005 19890719175443.3
008 880822s1989 nyua b 00110 eng
010 $a 88048032
020 $a0814459498
050 0 $aHF5823$b.M268 1989
082 0 $a659.1$219
100 10 $aMartin, David N.
245 10 $aRomancing the brand :$bthe power of advertising and how to use it /$cDavid N. Martin.
260 0 $aNew York :$bAMACOM,$cc1989.
300 $axvi, 215 p. :$bill. ;$c26 cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising$xBrand name products.
710 20 $aAmerican Management Association.