| Record ID | marc_records_scriblio_net/part22.dat:162802653:953 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part22.dat:162802653:953?format=raw |
LEADER: 00953pam 2200277 a 4500
001 92022766
003 DLC
005 20010502093523.0
008 920616s1993 ilua b 001 0 eng
010 $a 92022766
020 $a0256105162
020 $a0256108250 (International student ed.)
040 $aDLC$cDLC$dDLC
050 00 $aHF5823$b.B387 1993
082 00 $a659.1$220
100 1 $aBelch, George E.$q(George Eugene)
245 10 $aIntroduction to advertising & promotion :$ban integrated marketing communications perspective /$cGeorge E. Belch, Michael A. Belch.
250 $a2nd ed.
260 $aHomewood, IL :$bIrwin,$cc1993.
300 $a1 v. (various pagings) :$bill. (some col.) ;$c29 cm.
504 $aIncludes bibliographical references and indexes.
650 0 $aAdvertising.
650 0 $aSales promotion.
650 0 $aCommunication in marketing.
700 1 $aBelch, Michael A.
740 0 $aIntroduction to advertising and promotion.