| Record ID | marc_university_of_toronto/uoft.marc:123314124:1239 |
| Source | University of Toronto |
| Download Link | /show-records/marc_university_of_toronto/uoft.marc:123314124:1239?format=raw |
LEADER: 01239cam 22003010a 4500
008 890627s1990 ilu a b 11 eng d
020 $a0256036497
020 $a0256060517 (disk)
046 $aDLC$cDLC
050 00 $aHF5415.13$b.M369 1987
082 0 $a658.8$z19
090 8 $aHF 5415.13 .M3 1990$bSCAR
100 10 $aMcCarthy, E. Jerome$q(Edmund Jerome)
245 10 $aBasic marketing :$ba managerial approach /$cE. Jerome McCarthy, William D. Perreault.
250 $a10th ed. --
260 0 $aHomewood, Ill. :$bIrwin,$c1990.
300 $a2 v. :$bcol. ill. ;$c25 cm.
490 04 $aThe Irwin series in marketing
500 $aIncludes indexes.
500 $aAccompanied by: Applications in basic marketing.
504 $aIncludes bibliographical references (p. 678-701)
505 0 $a[v. 1] text -- [v. 2] Learning aid for use with basic marketing.
650 0 $aMarketing$xManagement.
700 10 $aPerreault, William D.
740 01 $aApplications in basic marketing.
948 $a07/15/1992$b05/16/1999
949 $aHF5415.13 .M3 1990 V.2$wLC$c1$i31761025235227$d22/3/1999$lSTACKS$mUTSC$n12$q12$rY$sY$tBOOK$u26/8/1992
949 $aHF5415.13 .M3 1990 V.1$wLC$c1$i31761025640475$d14/10/2000$lSTACKS$mUTSC$n26$q26$rY$sY$tBOOK$u26/8/1992