An edition of Marketing scales handbook (1994)

Marketing scales handbook

a compilation of multi-item measures

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Cover of: Marketing scales handbook by Gordon C. Bruner
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Last edited by ImportBot
June 11, 2022 | History
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An edition of Marketing scales handbook (1994)

Marketing scales handbook

a compilation of multi-item measures

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
American Marketing Association
Language
English
Pages
1315

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Previews available in: English

Subjects
Marketing research, Statistical methods, Handbooks, manuals, Scaling (Social sciences)

Showing 4 featured editions. View all 4 editions?

Edition Availability
Cover of: Marketing scales handbook
Marketing scales handbook: multi-item measures for consumer insight research
2013, GCBII Productions
in English - (Library version).
Libraries near you: WorldCat
Cover of: Marketing scales handbook
Marketing scales handbook: a compilation of multi-item measures for consumer behavior & advertising research
2012, GCBII Productions LLC
in English - (Library version).
Libraries near you: WorldCat
Cover of: Marketing scales handbook
Marketing scales handbook: a compilation of multi-item measures for consumer behavior & advertising research
2009, GCBII Productions, LLC
in English - (Library version).
Libraries near you: WorldCat
Cover of: Marketing scales handbook
Marketing scales handbook: a compilation of multi-item measures
1994, American Marketing Association
in English
Libraries near you: WorldCat

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Book Details

Published in

Chicago, Ill., USA

Edition Notes

Includes bibliographical references (p. 1306-1307) and indexes.

The Physical Object

Pagination
xiv, 1315 p. ;
Number of pages
1315

ID Numbers

Open Library
OL23376921M
Internet Archive
marketingscalesh0000brun_r2q8
ISBN 10
0877572518
Library Thing
6599350

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History

Download catalog record: RDF / JSON
June 11, 2022 Edited by ImportBot import existing book
January 30, 2010 Edited by WorkBot add more information to works
December 11, 2009 Created by WorkBot add works page