"In A Rhetoric of Style, Barry Brummett illustrates style's new role as a global system of communication, as people around the world understand and agree on what it means to dress a certain way, to dance a certain way, to decorate a certain way, to speak a certain way. Brummett sees style as a system of signification grounded largely in image, aesthetics, and extrarational modes of thinking. A Rhetoric of Style locates style at the heart of popular culture and asserts that it is the basis for social life and politics in the twenty-first century."--Jacket.