An edition of Corporate reputation (2011)

Corporate reputation

managing opportunities and threats

by , , and

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Cover of: Corporate reputation by Ronald J. Burke, Graeme Martin, Cary L. Cooper
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Last edited by ImportBot
April 20, 2023 | History
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An edition of Corporate reputation (2011)

Corporate reputation

managing opportunities and threats

by , , and

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Ashgate Publishing Company, Routledge
Language
English
Pages
356

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Subjects
Brand name products, Management, Performance, Public relations, Corporations, Corporate image, Organizational effectiveness, Corporations, public relations, Entreprises, Image, Produits de marque, Gestion, Sociétés, Relations publiques, Efficacité organisationnelle, Rendement au travail
Edition Availability
Cover of: Corporate reputation
Corporate reputation: managing opportunities and threats
2011, Ashgate Publishing Company, Routledge
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

Corporate reputations : development, maintenance, change and repair / Ronald J. Burke
The meaning and measurement of corporate reputation / Gary Davies
Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.]
Reputation and corporate social responsibility : a global view / Philip H. Mirvis
Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus
Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg
Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg
From applause to notoriety : organizational reputation and corporate governance / Charles McMillan
The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges
The role of the news media in corporate reputation management / Craig E. Carroll
The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis
Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail
Corporate governance and corporate reputation : a disaster story / Thomas Clarke
Corporate rebranding / Dale Miller and Bill Merrilees
Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick.

Edition Notes

Includes index.

Published in
Burlington, Vermont

Classifications

Dewey Decimal Class
659.2
Library of Congress
HD59.2 .C685 2011, 2010038060, HD59.2 .C67 2016

ID Numbers

Open Library
OL24384409M
ISBN 13
9780566092053, 9781409423270
LCCN
2010038060
OCLC/WorldCat
952728090, 664450880

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April 20, 2023 Edited by ImportBot import existing book
December 15, 2022 Edited by MARC Bot import existing book
August 15, 2020 Edited by ImportBot import existing book
February 23, 2018 Edited by LeadSongDog Edited without comment.
October 21, 2010 Created by ImportBot initial import