The theory and practice of advertising
a simple exposition of the principles of psychology in their relation to successful advertising
by Walter Dill Scott
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Advertising, Psychological aspectsShowing 2 featured editions. View all 2 editions?
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The theory and practice of advertising: a simple exposition of the principles of psychology in their relation to successful advertising
1912, Small
electronic resource;
in English
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Book Details
Published in
Boston
Edition Notes
"Nearly all of the chapters ... were first published serially in Mahin's magazine, under the title of 'The psychology of advertising'".
Digital version available with no restrictions Unrestricted online access
Electronic reproduction. New York, N.Y.: Columbia University Libraries, 2014. Digitized by the Internet Archive.
Benchmark for Faithful Digital Reproductions of Monographs and Serials. Version 1. December 2002. Digital version conforms to: http://purl.oclc.org/DLF/benchrepro0212
Digitized. 2014 Columbia University Libraries committed to preserve
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| December 20, 2020 | Edited by MARC Bot | import existing book |
| October 7, 2010 | Edited by Alan Millar | merge authors |
| January 31, 2010 | Edited by WorkBot | add more information to works |
| December 9, 2009 | Created by WorkBot | add works page |