An edition of Media, organizations and identity
(2009)
Media, organizations and identity
by Lilie Chouliaraki
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"The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media"--Provided by publisher.
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Book Details
Table of Contents
Introduction : towards an understanding of the interplay between media and organizations / Lilie Chouliaraki and Mette Morsing
Rethinking television in the digital age / Joseph Turow
BBC and new media : legitimization strategies of a public service broadcaster in a corporate market environment / Nancy Thumim and Lilie Chouliaraki
Expansion and autonomy : the rise of the business press / Peter Kjœr
Strategic auto-communication in identity-image interplay : the dynamics of mediatizing organizational identity / Annenette Kjœrgaard and Mete Moring
Challenges in the mediatizing of a corporate brnd : identity-effects as LEGO establishes a media products company / Esben Karmark
Making sense of a crucial interface : corporate communication and the news media / Joep P. Cornelissen, Craig E. Carroll and Wim J. L. Elving
Place branding and globalization : the media is the message? / Peter van Ham
Identity and appeal in the humanitarian brand / Anne Vestergaard
The construction of businesswomen in the media : between evil and frailty / Barbara Czarniawska.
Edition Notes
Includes bibliographical references and index.
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| August 1, 2020 | Edited by ImportBot | import existing book |
| December 15, 2010 | Created by ImportBot | initial import |