An edition of Mass affluence
(2004)
Mass affluence
seven new rules of marketing to today's consumer
by Paul Nunes
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Previews available in: English
Subjects
Consumers, Consumptiemaatschappij, Product management, Gestion, Massenkonsum, Affluent consumers, Marketing, Consommateurs, Comportement, Satisfaction, Consumer behavior, Consumer satisfaction, Produits commerciaux, Verbraucherverhalten, Consumentengedrag, Consommateurs riches, Consumers, united statesPlaces
United States, États-Unis, USAShowing 1 featured edition. View all 1 editions?
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Mass affluence: seven new rules of marketing to today's consumer
2004, Harvard Business School Press
in English
1591391962 9781591391968
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Book Details
Table of Contents
The new mass market --
Seize the new middle ground --
Treat some customers more equal than others --
Find an occasional use --
Introduce a new math of ownership --
Grow the return on consumption --
Think global, retail local --
Become apropos of everyone --
Tomorrow's mass market -- -- Epilogue :
Re-envisioning an industry.
Edition Notes
Includes bibliographical references (p. [235]-253) and index.
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| November 2, 2021 | Edited by ImportBot | import existing book |
| March 2, 2020 | Edited by MARC Bot | remove fake subjects |
| July 15, 2019 | Edited by MARC Bot | import existing book |
| October 14, 2011 | Edited by EdwardBot | remove duplicate authors |
| August 5, 2011 | Created by ImportBot | import new book |