An edition of Marketing research essentials
(2001)
Marketing research essentials
Canadian ed.
by Carl D. McDaniel
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Subjects
Marketing research, Marketing, MarktonderzoekShowing 3 featured editions. View all 3 editions?
| Edition | Availability |
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1
Marketing research essentials
2009, J. Wiley & Sons Canada
in English
- Canadian ed.
047015411X 9780470154113
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2
Marketing Research Essentials with SPSS
February 20, 2007, Wiley
in English
0470131985 9780470131985
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3
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Book Details
Table of Contents
The role of marketing research in management decision making
Problem definition, exploratory research and the research process
Secondary data collection and management
Qualitative research
primary data collection: observation
The concept of measurement and attitude scales
Survey research
Questionnaire design
Primary data collection; experimentation and text marketing
Basic sampling issues
Sample size determination
Data processing, fundamental data analysis, and the statistical testing of differences
Bivariate correlation and regression
Communicating the research results and managing marketing research.
Edition Notes
Includes index.
Includes SPSS student version software 16.0.
Includes bibliographical references and index.
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| May 9, 2021 | Edited by ImportBot | import existing book |
| October 12, 2020 | Edited by MARC Bot | import existing book |
| November 23, 2011 | Created by LC Bot | import new book |