An edition of The marketing matrix
(2012)
The marketing matrix
how the corporation gets its power and how we can reclaim it
by Gerard Hastings
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| Edition | Availability |
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1
Marketing Matrix: How the Corporation Gets Its Power - and How We Can Reclaim It
2013, Taylor & Francis Group
in English
1136228926 9781136228926
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2
Marketing Matrix: How the Corporation Gets Its Power - and How We Can Reclaim It
2013, Taylor & Francis Group
in English
1136228918 9781136228919
|
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3
Marketing Matrix: How the Corporation Gets Its Power - and How We Can Reclaim It
2013, Taylor & Francis Group
in English
113622887X 9781136228872
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4
Marketing Matrix: How the Corporation Gets Its Power and How We Can Reclaim It
2013, Routledge
in English
128386164X 9781283861649
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5
The marketing matrix: how the corporation gets its power and how we can reclaim it
2012, Routledge
in English
0415678617 9780415678612
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Book Details
Table of Contents
Foreword: power and manipulation
Out of control
The soft power of corporate marketing
The customer always comes second
A tyranny of choice
Not exactly lying
Suffer the little children
Digital redemption?
A very mixed blessing
Marketing to power
Solutions
In search of solutions
Power to the people
Marketing as if people mattered.
Edition Notes
Includes bibliographical references and index.
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| December 15, 2022 | Edited by MARC Bot | import existing book |
| October 18, 2022 | Edited by ImportBot | import existing book |
| August 4, 2021 | Edited by ImportBot | import existing book |
| August 2, 2020 | Edited by ImportBot | import existing book |
| March 23, 2012 | Created by LC Bot | import new book |