An edition of In search of stupidity
(2003)
In search of stupidity
over 20 years of high-tech marketing disasters
by Merrill R. Chapman
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A humorous book that takes a look at some of the most influential marketing and business philosophies since the 1980s and, through the dark glass of hindsight, provides an educational and entertaining examination of why they didn't work for many companies.
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Previews available in: English
| Edition | Availability |
|---|---|
1
In search of stupidity: over 20 years of high-tech marketing disasters
2003, Apress, Distributed to the book trade in the United States by Springer-Verlag
Hardcover
in English
1590591046 9781590591048
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Book Details
Published in
Berkeley, CA, New York, NY
Table of Contents
First movers, first mistakes: IBM, Digital Research, Apple, and Microsoft
A rather nutty tale: IBM and the PC Junior
Positioning puzzlers: MicroPro and Microsoft
We hate you, we really really hate you: Ed Esber and Ashton-Tate
The idiot piper: OS/2 and IBM
Frenchman eats frog, chokes to death: Borland and Philippe Kahn
Brands for the burning: Intel and Motorola
From Godzilla to Gecko: the long, slow decline of Novell
Ripping PR yarns: Microsoft and Netscape
Purple haze all through my brain: the Internet and ASP Busts.
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| February 14, 2020 | Edited by MARC Bot | remove fake subjects |
| July 7, 2019 | Edited by MARC Bot | import existing book |
| December 21, 2016 | Edited by Darby | Edited without comment. |
| November 19, 2016 | Edited by Darby | Edited without comment. |
| July 28, 2014 | Created by ImportBot | import new book |