An edition of Managing service firms (2010)

Managing service firms

the power of managerial marketing

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Cover of: Managing service firms by Per Skålén
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Last edited by MARC Bot
December 15, 2022 | History
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An edition of Managing service firms (2010)

Managing service firms

the power of managerial marketing

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Routledge
Language
English

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Previews available in: English

Subjects
Marketing, Service industries, Management, Dienstleistungsbetrieb, Verbraucherverhalten, Service industries, management, Marketing, management, BUSINESS & ECONOMICS, General, Distribution

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Edition Availability
Cover of: Managing Service Firms
Managing Service Firms: The Power of Managerial Marketing
2015, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Managing Service Firms
Managing Service Firms: The Power of Managerial Marketing
2011, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Managing Service Firms
Managing Service Firms: The Power of Managerial Marketing
2011, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Managing Service Firms
Managing Service Firms: The Power of Managerial Marketing
2011, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Managing Service Firms
Managing Service Firms: The Power of Managerial Marketing
2011, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Managing Service Firms
Managing Service Firms: The Power of Managerial Marketing
2011, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Managing service firms
Managing service firms: the power of managerial marketing
2010, Routledge
in English
  • Not in Library
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

Introduction
Power and marketing
The bureaucratic organization and the reactive employee
I want to help you? : the power of market and service orientation
The power/knowledge of service quality and coaching
The managerial rationality of relationship marketing
From prescribing marketing practices to studying marketing as practice.

Edition Notes

Includes bibliographical references and index.

Published in
New York, NY
Series
Routledge interpretive marketing research -- v. 11

Classifications

Dewey Decimal Class
658.8
Library of Congress
HD9980.5 .S55 2010, HD9980.5.S55 2010, HD9980.5 .S55 2010eb

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL23834151M
Internet Archive
managingservicef00skln
ISBN 13
9780415473262
LCCN
2009040648
OCLC/WorldCat
643053639, 449284376

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Download catalog record: RDF / JSON
December 15, 2022 Edited by MARC Bot import existing book
September 14, 2021 Edited by ImportBot import existing book
July 5, 2019 Edited by MARC Bot import existing book
July 28, 2014 Created by ImportBot import new book