An edition of Content Marketing
(2013)
Content Marketing
by The Internet Marketing Academy
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Last edited by Alice Kirk
July 28, 2015 | History
In this ebook, we will discuss Content Marketing. We will delve into the importance of content and what you can do with it to make a good Internet marketing strategy into an even better marketing strategy. In this ebook we will put the concept of Content Marketing into a much clearer context to highlight why it is important.
You can download the book via the link below.
Publish Date
2013
Publisher
Bookboon.com
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Subjects
Marketing & SalesShowing 1 featured edition. View all 1 editions?
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Book Details
Table of Contents
Content
Preface
1 Introduction to Content Marketing
1.1 Old vs. New Rules of Marketing
1.2 Defining Content Marketing
1.3 Who Uses and Publishes Content
1.4 Where Content Marketing Is
1.5 The Benefits of Content Marketing
2 Content Marketing Strategy Development – How to Prepare and What to Use
2.1 What Does Content Do?
2.2 Preparing for a Content Marketing Strategy
2.3 Media Tools Available
2.4 Forms Used in Media Tools
2.5 A Final Word on Content
3 Search Engine Optimization in Content Marketing
3.1 Basics of SEO
3.2 What are Keywords?
3.3 Determining Keywords
3.4 Placing Keywords
4 Website and Profiles
4.1 Your Website
4.2 Social Media Profiles
4.3 Blogs
4.4 Email Content
5. External Sites
5.1 Benefits of Content Beyond the Organization
5.2 Common External Sites and Media Tools to Use
5.3 Article Directories
5.4 Open Source Content Sites
5.5 How-To Sites
5.6 Guest Posting (On Blogs, Newsletters, etc.)
5.7 Affiliate Programs
6. User-Generated Content
6.1 Where is User-Generated Content?
6.2 Creating a Space for User-Generated Content
6.3 Customer Reviews
6.4 Handling Negative User-Generated Content
6.5 The Pros and Cons of User-Generated Content
Resources
ID Numbers
Links outside Open Library
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| July 28, 2015 | Edited by Alice Kirk | Edited without comment. |
| July 28, 2015 | Created by Alice Kirk | Added new book. |