An edition of Marketing through search optimization
(2003)
Marketing through search optimization
how to be found on the Web
by Alex Michael
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| Edition | Availability |
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1
Marketing through search optimization: how to be found on the Web
2003, Butterworth-Heinemann
electronic resource :
in English
1417507454 9781417507450
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Book Details
Table of Contents
Cover
Contents
Acknowledgements
Introduction
How search engines work
The parts of a crawler-based search engine
Major search engines: the same, but different
How search engines rank web pages
1 Introduction to search engine optimization
The history of search engines on the Web
Why do people search?
Finding out what people search for
So whatI s so great about being ranked highly?
Should you use an SEO consultancy or do it yourself?
Natural traffic
In conclusion
2 Web crawlers
Submitting to Google
Submitting to Inktomi
Submitting to FAST Search (AllTheWeb.com)
Submitting to Teoma
Submitting to AltaVista
WiseNut
Submitting to the major search engines
In conclusion
3 Directories
What is a directory?
Yahoo O www.yahoo.com
The Open Directory O http://dmoz.org
LookSmart O http://www.looksmart.com
In conclusion
4 Pay-per-click engines
Overture (formerly GoTo)
Espotting and targeting the UK and Europe
Google AdWords
Inktomi Index Connect
FindWhat
Summary
In conclusion
5 Linking strategies and free listings
Free mass submission services O do they work?
Free submission to major search engines
Building links
Increasing your link factor
Publishing an article
Building links to improve your search engine ranking
Automated link-building software O beware
Free-for-all links O a warning
Business directories
Zeal
Which method should I use?
In conclusion
6 Placement tips and page architecture
Entry pages
Help your target audiences
Cascading style sheets
META tags
The law
JavaScript
Make your site useful
Search engines and dynamic pages
Rich media
In conclusion
7 Software toolbox
Tools of the trade
Identifying your best content
Rules for a perfect SEO strategy
Software exposed
Deep submission tools
Multisubmission tools
Position checking/tracking tools
Page analysers/I perfect pageI tools
META tag checkers
Bidding managers
Link and support software
See what people are searching for
Case studies
Company: Europe Online SA
Company: Disney
Company: Grayling Group
Company: Solaglas San Gobain UK
Company: DIA
Company: EMB
Company: Voltimum
Appendix A eStrategy presentation
Appendix B Overture and Espotting style guidelines
Espotting style guide
Overture style guidelines
Appendix C Site link campaign management charts
Site link chart
Link request chart
Link management chart
Appendix D SEO admin tables
Keywords and META tags management table
Search engine submission management table
Directories submission management table
Pay-per-click engine management table
Appendix E Search engine listings
Search engines
Business-related directories
Country-/regional-specific search engines
T$1.
Edition Notes
Includes index.
Print version record.
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| September 15, 2021 | Edited by ImportBot | import existing book |
| June 24, 2017 | Created by ImportBot | import new book |