An edition of Marketing
(2002)
Marketing
the core
3rd Canadian ed.
by Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley, and William Rudelius
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| Edition | Availability |
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Marketing: the core
2015, McGraw Hill Ryerson
in English
- Fourth Canadian edition.
1259030709 9781259030703
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Marketing: the core
2012, McGraw-Hill Ryerson
in English
- 3rd Canadian ed.
0070385653 9780070385658
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Book Details
Table of Contents
Understanding marketing
Understanding markets and their behaviour
Designing marketing strategies and marketing mix elements
Putting it all together.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
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| March 27, 2021 | Edited by MARC Bot | import existing book |
| July 30, 2019 | Edited by MARC Bot | associate edition with work OL17744763W |
| June 24, 2017 | Created by ImportBot | import new book |