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Previews available in: English
Subjects
Internet in public relations, Public relations, Computer networks, Internet, Relations publiques, Réseaux d'ordinateurs, BUSINESS & ECONOMICS, Public Relations, Internet dans les relations publiques, Public relations--computer networks, Hd59 .h596 1999, 659.2/09285/4678, Hd59 .h596 2002, 659.2/0285/4678Showing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Public relations on the Net: winning strategies to inform and influence the media, the investment community, the government, the public, and more!
2002, American Management Association
in English
- 2nd ed.
0814471528 9780814471524
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2
Public relations on the Net: winning strategies to inform and influence the media, the investment community, the government, the public, and more!
1999, AMACOM
in English
0814479871 9780814479872
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zzzz
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3
Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!
November 1998, AMACOM
Paperback
in English
0814479871 9780814479872
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cccc
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Book Details
Table of Contents
A report card PR use of the Internet
How communication has been forever changed
Public relations tools of the Internet
The principles of influencing audiences online
How to be the eyes and ears of your organization
Media relations
Investor relations
Government relations
Community relations
Cause and issues communication
Employee communications
Activism on the Net
Crisis communication
Going directly to the public
Measuring the effectiveness of your online efforts.
Edition Notes
Includes bibliographical references (p. 400-402) and index.
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