An edition of Hospitality Sales and Marketing (1995)

Hospitality sales and marketing

5th ed.

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Cover of: Hospitality sales and marketing by James R. Abbey
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Last edited by MARC Bot
August 15, 2021 | History
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An edition of Hospitality Sales and Marketing (1995)

Hospitality sales and marketing

5th ed.

by

  • 0 Ratings
  • 5 Want to read
  • 0 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
American Hotel & Lodging Educational Institute, Amer Hotel & Motel Assn
Language
English
Pages
600

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Previews available in: English

Subjects
Hospitality industry, Marketing, Gastgewerbe

Showing 5 featured editions. View all 5 editions?

Edition Availability
Cover of: Hospitality Sales and Marketing
Hospitality Sales and Marketing
May 14, 2014, Amer Hotel & Motel Assn
paperback
Libraries near you: WorldCat
Cover of: Hospitality sales and marketing
Hospitality sales and marketing
2008, American Hotel & Lodging Educational Institute, Amer Hotel & Motel Assn
in English - 5th ed.
Libraries near you: WorldCat
Cover of: Hospitality Sales and Marketing
Hospitality Sales and Marketing
June 2003, Educational Institute of American Hotel & Mot
Paperback in English - 4 edition
Libraries near you: WorldCat
Cover of: Hospitality Sales & Marketing
Hospitality Sales & Marketing
July 1998, Amer Hotel & Motel Assn
Paperback in English
Libraries near you: WorldCat
Cover of: Hospitality Sales and Marketing
Hospitality Sales and Marketing
December 1, 1995, Educational Institute of the American Hotel & Mot
Paperback
Libraries near you: WorldCat

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Book Details

Table of Contents

Introduction to hospitality marketing sales --
The marketing plan, the cornerstone of sales --
Managing the marketing and sales office --
Personal sales --
Telephone sales --
Internal marketing and sales --
Advertising, public relations and publicity --
Marketing to business travelers --
Marketing to leisure travelers --
Marketing to travel agents --
Marketing to meeting planners --
Marketing to special segments --
Marketing restaurants and lounges --
Marketing catered events and meeting rooms.

Edition Notes

Includes bibliographical references and index.

Published in
Lansing, Mich

Classifications

Dewey Decimal Class
647.94/068/8
Library of Congress
TX911.3.M3 A233 2008

The Physical Object

Pagination
xiii, 600 pages
Number of pages
600

ID Numbers

Open Library
OL32354915M
Internet Archive
hospitalitysales0000abbe_d0o1
ISBN 10
0866123253
ISBN 13
9780866123259
OCLC/WorldCat
251431935
Amazon ID (ASIN)

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History

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August 15, 2021 Edited by MARC Bot import existing book
December 2, 2020 Edited by MARC Bot import existing book
February 1, 2010 Edited by WorkBot add more information to works
December 9, 2009 Created by WorkBot add works page