An edition of The marketing sourcebook for small business
(1989)
The marketing sourcebook for small business
by Jeffrey P. Davidson
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Previews available in: English
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Book Details
Table of Contents
Positioning, marketing, and the 1990s
You are what you project
the age of image
Redefining your business
Precision targeting
Advertising for position
Public relations and promotion for positioning
Location and positioning
The impact of financial image
Building the professional service firm
Becoming a retail institution
McDonald's and other tales
Attaining key vendor status
The marketing team
Selling
the newest profession
Staying in the forefront
Self-assessment : customers won and customers lost
Cases: The accounting firm that wanted to be exciting. Custom builders
a position in search of new markets. A small shopping center competing with giants
Appendices: Roster of new terms and concepts introduced. Marketing associations.
Edition Notes
Bibliography: p. 315-317.
Includes index.
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| February 28, 2020 | Edited by MARC Bot | remove fake subjects |
| July 14, 2017 | Edited by Mek | adding subject: Internet Archive Wishlist |
| May 18, 2012 | Edited by EdwardBot | update for books with wrong subjects |
| October 25, 2011 | Edited by ImportBot | import new book |
| December 9, 2009 | Created by WorkBot | add works page |