An edition of A reader in marketing communications (2005)

A reader in marketing communications

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read
Cover of: A reader in marketing communications by Philip J. Kitchen ... [et al.].
Preview Only

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read
Notes

Check nearby libraries

Buy this book

Last edited by MARC Bot
March 11, 2019 | History
Edit
An edition of A reader in marketing communications (2005)

A reader in marketing communications

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Routledge
Language
English

Check nearby libraries

Buy this book

Previews available in: English

Subjects
Marketing, Communication in marketing, Advertising

Showing 2 featured editions. View all 2 editions?

Edition Availability
Cover of: A READER IN MARKETING COMMUNICATIONSr
A READER IN MARKETING COMMUNICATIONSr
January 13, 2006, Routledge
in English
Libraries near you: WorldCat
Cover of: A reader in marketing communications
A reader in marketing communications
2005, Routledge
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

Introduction and overview of marketing communications
From advertising to integrated marketing communications
Reading: ?conceptualising the integrated marketing communications phenomenon: an
Examination of its impact on advertising practices and its implications for advertising research? / by Glen L. Nowak and Joseph Phelps
Advertising: what to say, when
Reading: ?what to say when: advertising appeals in evolving markets? / by Rajesh K. Chandy, Gerald J. Tellis, Deborah J. McInnis, and Pattana Thaivanich
Sales promotion
Reading: ?pursuing the value conscious consumer: store brands versus national brand
Promotions? / by Kusum L. Alawadi, Scott A. Nelsin, and Karen Gedenk
From direct mail to direct response marketing
Readings: 1 & 2. ?the great marketing turnaround? part 1 and part 2 special
Reports concerning Stan Rapp and Tom Collins book on direct marketing
Marketing pr
Reading: ?marketing public relations: conceptual legitimacy or window dressing?? / by Philip J. Kitchen and Ioanna Papalomou
Sponsorship
Reading: ?maximising the marketing potential of sponsorship for global brands? / by Julie Verity
Personal selling
Reading: ?transformation of the traditional salesforce: imperatives for intelligence
Interface, and integration? / by Nigel F. Piercy and Nikala Lane
Internet and the World Wide Web
Reading: ?the impact of content and design elements on banner advertising click through rates / by Ritu Lohtia, Naveen Donthu, and Edmund K. Hershberger
Roots of relationship marketing
Reading: ?quo vadis, marketing? toward a relationship marketing paradigm? / by Christian Groonroos
Measuring the success rate of marketing communications
Reading: ?market-based assets and shareholder value: a framework for analysis? / by Rajendra J. Srivastava, Tasadduq A. Shervani, and Liam Fahey
Summary and conclusion.

Edition Notes

Includes bibliographical references.

Published in
New York

Classifications

Dewey Decimal Class
658.8/02
Library of Congress
HF5415.123 .R43 2005, HF5415.123.R43 2005

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL3393104M
Internet Archive
readerinmarketin0000unse
ISBN 10
0415356482, 0415356490
LCCN
2005002957
Goodreads
4728026
1859363

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON
March 11, 2019 Created by MARC Bot import existing book