An edition of The pricing journey
(2015)
The pricing journey
the organizational transformation toward pricing excellence
by Stephan Liozu
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Organizational change, Pricing| Edition | Availability |
|---|---|
1
The pricing journey: the organizational transformation toward pricing excellence
2015, Stanford Business Books, an imprint of Stanford University Press, Stanford Business Books
in English
080478874X 9780804788748
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Book Details
Table of Contents
What is pricing excellence?
The transformational journey
Champions : leading the organizational mobilization
Center-led price management : a hybrid organizational architecture for pricing
Capabilities : social and technical assets and activities
Change capacity : a progressive internalization
Confidence : the fuel of the organizational transformation
Possible roadblocks along the journey
Pricing myths at the organizational level
Pricing skills to face complexity and dynamic environments
Closing thoughts.
Edition Notes
Includes bibliographical references (pages 203-211) and index.
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| February 9, 2023 | Edited by ImportBot | import existing book |
| May 23, 2019 | Created by MARC Bot | import new book |