An edition of The no B.S. guide to direct marketing (2013)

The no B.S. guide to direct marketing

[ the ultimate no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses]

Second Edition.

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Cover of: The no B.S. guide to direct marketing by Dan S. Kennedy
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Last edited by ImportBot
June 3, 2022 | History
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An edition of The no B.S. guide to direct marketing (2013)

The no B.S. guide to direct marketing

[ the ultimate no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses]

Second Edition.

by

  • 0 Ratings
  • 6 Want to read
  • 0 Currently reading
  • 0 Have read

"Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales."--

Publish Date
Publisher
Entrepreneur Press
Language
English
Pages
173

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Previews available in: English

Subjects
Direct marketing

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Edition Availability
Cover of: The no B.S. guide to direct marketing
The no B.S. guide to direct marketing
2018
in English - Third edition.
Libraries near you: WorldCat
Cover of: The no B.S. guide to direct marketing
The no B.S. guide to direct marketing: [ the ultimate no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses]
2013, Entrepreneur Press
in English - Second Edition.
Libraries near you: WorldCat

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Book Details

Published in

Irvine

Table of Contents

Preface
Foundation
The big switch : why direct marketing for non-direct marketing businesses?
An offer they can?t refuse
Obey orders
No freeloaders
No holes in the bucket
Shouting louder
Tux, tails & top hat or coveralls & work boots?
Money in the bank
No chocolate cake for you!
The results triangle
The secret to infinitely higher response
Application
You can attract your ideal customers, clients or patients : why settle
For anything else / Ben Glass
They all laughed when i stopped selling my product : until i became
A top agent and transformed my entire industry / by Craig Proctor
Resources
Direct marketing businesses to study
Gkic offer page
About the author
Other books by the author
Free resources from the author.

Edition Notes

Series
No B.S

Classifications

Dewey Decimal Class
658.8/72
Library of Congress
HF5415.126 .K46 2013

The Physical Object

Pagination
xvi, 173 pages
Number of pages
173

ID Numbers

Open Library
OL30662037M
Internet Archive
nobsguidetodirec0000kenn
ISBN 10
1599185016
ISBN 13
9781599185019
LCCN
2012043709

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Download catalog record: RDF / JSON
June 3, 2022 Edited by ImportBot import existing book
May 24, 2019 Created by MARC Bot import new book