An edition of The management of luxury (2018)

The management of luxury

an international guide

Second edition.
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The management of luxury
Benjamin Berghaus, Günter Müll ...
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September 13, 2021 | History
An edition of The management of luxury (2018)

The management of luxury

an international guide

Second edition.
  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

The meaning of luxury and the customers that buy luxury have continually been evolving and the luxury sector is today healthier than ever. However luxury companies have had to completely rethink their strategies and rely on state-of-the-art marketing and management tools to help them keep up with consumers' shifting expectations. 'The Management of Luxury' presents the view of 51 international experts on what luxury management is, how to manage luxury organizations, and key strategies for luxury brand success. Using unique research and case studies they examine how luxury is evolving, and which fundamental aspects of the business need to be prioritised in a time of change and transition. By bringing together the latest academic research and scientifically founded insights the text provides a multicultural, holistic and contemporary perspective on luxury marketing.

Publish Date
Language
English
Pages
448

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Edition Availability
Cover of: The management of luxury
The management of luxury: an international guide
2018
in English - Second edition.

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Book Details


Table of Contents

Preface to the second edition
Part one. The luxury market
The market and business of luxury / Günter Müller-Stewens and Benjamin Berghaus
Classifying luxury and prodigality / Michael Jäckel
Exploring luxury consumer behaviour / Prokopis Theodoridis and Sofia Vassou
Identity-driven luxury brand management / Klaus Heine
Part two. Luxury brand strategy
Public luxury representatives / Michael Breazeale, Christopher R Long and Daniela Ott
Curating the creative genius in luxury firms / Charles Aaron Lawry and Sabrina Helm
Arts meet luxury brands / Carsten Baumgarth, Nicole Lohrisch and Olga Louisa Kastner
Luxury as a societal mentor / George Panigyrakis and Eirini Koronaki
Preserving luxury exclusivity through art / Claude Chailan and Ivan Valek
Brand charismatic legitimacy and marketing of adoration / Delphine Dion and Eric Arnould
Digital media in monobrand stores / Marcus Schögel and Timo Tischer
Part three. Luxury business strategy
The Chinese market / Rui Wang, Kaibin He and Yue Wen
Entering the chinese market / Rui Wang, Kaibin He and Yue Wen
Managing brand extensions in the luxury industry / Klaus-Peter Wiedmann, Christiane Klarmann, Nadine Hennigs, Stefan Behrens and Alexander Stigelski
Managing luxury brands in the digital environment / Elisa Arrigo
Competing as a luxury SME / France Riguelle and Didier Van Caillie
Insisting on luxury to survive / Michael Reinhold and Emil Annen
Managing price fluctuations of raw materials through innovation / Anne-Flore Maman and Camille Depigny
The counterfeit timer© / Anne-Flore Maman
Acting on luxury counterfeiting / Ludovica Cesareo and Alberto Pastor
Luxury brands as employers / Verena Batt and Benjamin Berghaus
The impact of luxury brands on employees / Benjamin Berghaus and Sven Reinecke
Part four. Luxury responsibility
Heritage of luxury and responsibility / Duane Windsor
Luxury organisations and responsibility : a toolbox / Farah Montesa and René Rohrbeck
Luxury organizations and social responsibility / David S Waller and Anurag G Hingorani
Index.

Edition Notes

"First published ... in 2014 by Kogan Page Limited" --Title page verso.

Includes bibliographical references and index.

Copyright Date
2018

Classifications

Dewey Decimal Class
658.8
Library of Congress
HD9999.L852 M36 2018, HD9999.L852

The Physical Object

Pagination
xlii, 448 pages
Number of pages
448

ID Numbers

Open Library
OL26975217M
ISBN 10
074948182X
ISBN 13
9780749481827
LCCN
2017060886
OCLC/WorldCat
1019838613

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September 13, 2021 Edited by ImportBot import existing book
May 31, 2019 Created by MARC Bot import new book