An edition of Service management and marketing
(2015)
Service management and marketing
managing the service profit logic
Fourth edition.
by Christian Grönroos
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Subjects
Marketing, Service industries, Customer services| Edition | Availability |
|---|---|
1
Service management and marketing: managing the service profit logic
2015, Wiley
in English
- Fourth edition.
1118921445 9781118921449
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Book Details
Table of Contents
The service and relationship imperative : managing in service competition
The nature of service and service consumption, and its customer management implications
The service profit logic and service management principles
Service and relationship quality.
Edition Notes
Includes bibliographical references (pages 511-512) and index.
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| July 19, 2019 | Created by MARC Bot | import new book |