An edition of Customer equity management (2004)

Customer Equity Management

by , , and

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Cover of: Customer Equity Management by Roland T. Rust, Katherine N. Lemon, DAS NARAYANDAS
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Last edited by ImportBot
August 19, 2020 | History
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An edition of Customer equity management (2004)

Customer Equity Management

by , , and

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

This text presents the concepts and analytic tools necessary to understand customer equity management. It is useful for Customer Relationship Management (CRM) courses at MBA and advanced undergraduate levels.

Publish Date
Publisher
Prentice Hall
Language
English
Pages
551

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Previews available in: English

Subjects
Kundenmanagement, Management, Customer equity, Klantgerichtheid, Unternehmen, Relatiemarketing, Kundenwert, Customer relations, management

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Edition Availability
Cover of: Customer Equity Management
Customer Equity Management
December 2004, Prentice Hall
Paperback in English
Libraries near you: WorldCat

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Book Details

Classifications

Library of Congress
HF5415.527 .R87 2005, HF5415.527.R87 2004

The Physical Object

Format
Paperback
Number of pages
551

ID Numbers

Open Library
OL10081521M
Internet Archive
customerequityma0000rust
ISBN 10
0131419293
ISBN 13
9780131419292
LCCN
2004057256
Goodreads
2537306

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August 19, 2020 Edited by ImportBot import existing book
November 22, 2019 Created by ImportBot import existing book