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"Competitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace - for example, by anticipating their next moves and beating them to the punch, or by shoring up one's own company's defenses prior to an anticipated assault." "In this book, contributions from researchers, scholars, and practitioners specializing in competitive intelligence reveal the most current practices in the field. In-depth analysis of emerging approaches to CI in North America, South America, Europe, and Asia, and in industries across the spectrum - from pharmaceuticals to automotive supply chains - highlight the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy."--Jacket.
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Previews available in: English
Subjects
Management, Gestion comparée, Intelligence économique, Entreprises multinationales, Planification stratégique, Gestion, Multinationales, Veille technologique, Compétitivité (Économie), Gestion d'entreprises, Compétitivité, Competition, Strategic planning, International business enterprises, Business intelligence, Comparative managementEdition | Availability |
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1
Competitive Intelligence and Global Business
2005, ABC-CLIO, LLC
in English
0313068399 9780313068393
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2
Competitive intelligence and global business
2005, Praeger Publishers
in English
0275981401 9780275981402
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3
Competitive Intelligence and Global Business
January 30, 2005, Praeger Publishers
Hardcover
in English
0275981401 9780275981402
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references and index.
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