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Essentials of Marketing has been updated in line with changes in the marketing environment, taking into account the influence of the EU and new concepts of consumer behaviour.
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Previews available in: English
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Marketing, Case studiesShowing 1 featured edition. View all 1 editions?
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Essentials of Marketing
July 4, 2007, McGraw-Hill Publishing Co.
in English
0077098609 9780077098605
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