An edition of Strategic marketing planning and evaluation
(1996)
Strategic Marketing, Planning and Evaluation (Marketing in Action Series)
by Lester Massingham and Geoff Lancaster
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This book concentrates on marketing planning in the medium term (one year ahead) and in the long term (typically between two and twenty years) and refers to tactical issues as part of the strategic planning process.
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Previews available in: English
| Edition | Availability |
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1
Strategic Marketing, Planning and Evaluation (Marketing in Action Series)
December 1996, Kogan Page
Paperback
in English
0749417846 9780749417840
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| January 30, 2024 | Edited by ImportBot | import existing book |
| January 30, 2022 | Created by ImportBot | import existing book |