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Last edited by Fabian Rodriguez
March 29, 2022 | History
A vital part of marketing is communications with your customer, and in the case of a large retailer like Radio Shack with thousands of outlets, communicating with your store managers. Lew Kornfeld was truly an ace at that task. In this book are all of his communication with his employees in his President's Letters, and with his customizers and store managers through a monthly newsletter he titled "Intercom." There is much to be learned here, so dig in and Lew show you how to build your business.
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Presidents Messages and Flyer-Side Chats: the Radio Shack Days
2015, CreateSpace Independent Publishing Platform
1518636888 9781518636882
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Feedback?March 29, 2022 | Edited by Fabian Rodriguez | Edited without comment. |
March 29, 2022 | Created by Fabian Rodriguez | Added new book. |