An edition of Strategic database marketing (1994)

Strategic database marketing

the masterplan for starting and managing a profitable, customer-based marketing program

3rd ed.

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Cover of: Strategic database marketing by Arthur Middleton Hughes
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Last edited by MARC Bot
March 2, 2020 | History
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An edition of Strategic database marketing (1994)

Strategic database marketing

the masterplan for starting and managing a profitable, customer-based marketing program

3rd ed.

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
McGraw-Hill
Language
English

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Previews available in: English

Subjects
Planning, Database marketing, Base de donnees, Service a la clientele, Marketing, Marketing strategique, Relation avec la clientele, Relationele databanken, Client, Direct marketing

Showing 3 featured editions. View all 3 editions?

Edition Availability
Cover of: Strategic database marketing
Strategic database marketing
2012, McGraw-Hill
Cover of: Strategic database marketing
Strategic database marketing: the masterplan for starting and managing a profitable, customer-based marketing program
2005, McGraw-Hill
in English - 3rd ed.
Libraries near you: WorldCat
Cover of: Strategic database marketing
Strategic database marketing: the masterplan for starting and managing a profitable, customer-based marketing program
1994, Probus Pub. Co.
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Strategic database marketing and the Web: an overview
"The vision thing"
Lifetime value
The criterion of strategy
Designing a successful customer strategy
Building profits with recency, frequency, monetary analysis
Communicating with customers
Customer segmentation
How predictive modeling boosts response
Customer acquisition
Strategy verification: testing and control groups
Internet marketing
Retailing and database marketing
Building retention and loyalty in business customers
Financial services
Why databases fail
Database types that succeed
Choosing business partners
Database marketing and the internal struggle for power
A farewell to the reader
Glossary of terms used in strategic database marketing
Appendix A. How to keep up with database marketing and commerce on the Web
Appendix B. Answers to quiz questions.

Edition Notes

Includes index.

Published in
New York

Classifications

Dewey Decimal Class
658.8/72
Library of Congress
HF5415.126 .H843 2005, HF5415.126 .H843 2006

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL3395011M
Internet Archive
strategicdatabas0000hugh
ISBN 10
007145750X
LCCN
2005006389
OCLC/WorldCat
58456588
Library Thing
5045
Goodreads
161305

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History

Download catalog record: RDF / JSON
March 2, 2020 Edited by MARC Bot remove fake subjects
June 15, 2018 Edited by ImportBot import new book
October 27, 2011 Edited by ImportBot import new book
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 10, 2009 Created by WorkBot add works page