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Subjects
Marketing, Service industriesShowing 1 featured edition. View all 1 editions?
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Selling the Invisible a (Oeb) Field Guide to Modern Marketing
June 1999, Oxmoor House
in English
0446930032 9780446930031
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Book Details
First Sentence
"In a free-association test, most people-including most people in business-will equate the word "marketing" with selling and advertising: pushing the goods."
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Feedback?November 19, 2022 | Created by ImportBot | import existing book |