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Publish Date
June 1999
Publisher
Oxmoor House
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Selling the Invisible a Field Guide to Modern Marketing
June 1999, Oxmoor House
Hardcover
0446912611 9780446912617
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Book Details
First Sentence
"In a free-association test, most people-including most people in business-will equate the word "marketing" with selling and advertising: pushing the goods."
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Feedback?November 19, 2022 | Created by ImportBot | import existing book |