An edition of "This business has legs" (1996)

"This business has legs"

how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story

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Cover of: "This business has legs" by Peter Bieler
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  • ★★ 2.00 ·
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  • 2 Currently reading
  • 1 Have read
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Last edited by ImportBot
August 3, 2020 | History
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An edition of "This business has legs" (1996)

"This business has legs"

how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story

by

  • ★★ 2.00 ·
  • 1 Rating
  • 8 Want to read
  • 2 Currently reading
  • 1 Have read

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Publish Date
Publisher
John Wiley
Language
English
Pages
206

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Previews available in: English

Subjects
Television advertising, Marketing, Infomercials, Equipment and supplies, Case studies, Exercise, Television personalities
Places
United States

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Edition Availability
Cover of: "This business has legs"
"This business has legs": how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story
1996, John Wiley
in English
Libraries near you: WorldCat

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Book Details

Published in

New York

Edition Notes

Includes index.

Classifications

Dewey Decimal Class
659.14/3
Library of Congress
HF6146.T42 B53 1996, HF6146.T42B53 1996

The Physical Object

Pagination
ix, 206 p. ;
Number of pages
206

ID Numbers

Open Library
OL980688M
Internet Archive
thisbusinesshasl00biel
ISBN 10
0471147494
LCCN
96018232
OCLC/WorldCat
34623899
Library Thing
3754632
Goodreads
769267

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History

Download catalog record: RDF / JSON
August 3, 2020 Edited by ImportBot import existing book
February 14, 2020 Edited by MARC Bot remove fake subjects
July 22, 2017 Edited by Mek adding subject: In library
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 10, 2009 Created by WorkBot add works page