The long tail
waarom we in toekomst minder verkopen van meer
by Chris Anderson, Chris Anderson, and Anderson
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Op internet zijn allerlei nieuwe verkoopkanalen beschikbaar, waardoor andere marketing- en distributieregels gelden. De verkoop van kleine aantallen van een grote hoeveelheid producten levert een enorme omzet op. Gebaseerd op ervaringen bij o.a. Amazon, iTunes, eBay en wikipedia beschrijft de auteur de belangrijkste krachten die ten grondslag liggen aan deze 'Long Tail'-distributiewijze. Recensie in: Informatie Professional. 11(2007)4(.39).
Economische prognose over ingrijpende veranderingen in de manier van zakendoen vanwege ontwikkelingen op het internet.
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Subjects
Commerce électronique, Nachfrage, Electronic commerce, Marketing, Angebot, Innovations technologiques, Wirtschaftstheorie, Demande de consommation, Internet, Marktforschung, Telemarketing, Market segmentation, Innovation technologique, Marknadsforing via Internet, Internet marketing, Segmentation des marches, Electronic Commerce, Nischen-Marketing, Marktsegmentierung, Marknadsforing, Tekniska aspekter, Technological innovations, Marknadssegmentering, Marketing -- Technological innovations, New York Times reviewed, E-commerce, Consumentengedrag, Business, Nonfiction, Commerce, Advertising as Topic, Marktnische, Technology, Online-Marketing, Marknadsföring via Internet, Interplanetary dust, Comic books, strips, Marketing research, Marketing--technological innovations, Nischen-marketing, Innovation technologique--internet--marketing--segmentation des marchés, Marknadsföring via internet, Marknadsföring--tekniska aspekter, Hf5415.127 .a54 2008, 658.8/02, Business & economicsShowing 9 featured editions. View all 22 editions?
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The Long Tail: Why the Future of Business is Selling Less of More
2006, Hyperion
in English
- 1st
1401302378 9781401302375
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The long tail: why the future of business is selling less of more
2006, Hyperion
in English
- 1st ed.
1401302378 9781401302375
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6
The long tail: why the future of business is selling less of more
2006, Hyperion
in English
- 1st ed.
1401302378 9781401302375
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7
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Chang wei li lun: The long tail
2006, Zhong xin chu ban she
in Chinese
- Di 1 ban
7508607244 9787508607245
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9
The long tail: waarom we in toekomst minder verkopen van meer
2006, Nieuw Amsterdam
in Dutch
9046801829 9789046801826
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The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.
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